World-class creative leadership. Deep local commitment.
Here's a closer look at the work behind our proposal. This is how we build brands that connect on a human level, earn trust, and drive action.
Lurie Children's Hospital
All for Your One brand campaign
When one of the nation's leading pediatric hospitals needed to unify stakeholders, connect with families during their most vulnerable moments, and establish a lasting brand platform, we led the creative development.
"All for Your One" became more than a campaign. It became the organizing principle for how Lurie communicates, balancing world-class medical expertise with the deeply personal reality that every child is someone's entire world.
The platform unified internal teams, resonated with families navigating difficult diagnoses, and continues guiding the institution years later.
HP Sustainability Campaign
Plant a Tree with HP
We partnered with Dr. Jane Goodall and her Trees for Jane initiative to inform shoppers about HP's promise to plant a trillion trees by 2050—providing water, cleaner air, and jobs to communities around the world.
Our videos featuring Jane took over the "wall of eyes" big-screen displays at Walmart, Costco, and Best Buy, generating 2.3 billion impressions and a 12% lift in printer sales. The campaign won the Path to Purchase Omnichannel Award.
Bridgestone partnership
with Boys & Girls Club of America
Drive Great Futures
Bridgestone had been raising money for Boys & Girls Clubs for years, but donations were declining. The messaging wasn't connecting.
Then we found the story: many of these kids' families couldn't afford transportation to get to the club after school. We created "Drive Great Futures," donating vans to local clubs. At checkout, we reminded shoppers that rounding up could literally change a young person's life.
Walmart
Bigger for Better
Walmart's scale often draws criticism, overshadowing the ways it serves local communities. The challenge was to flip that narrative—reframing size as a strength, not a liability.
We created Bigger for Better, a campaign that paired shopper benefits with community impact, connected by a bold ampersand. Low prices & local jobs. Fresh produce & American farmers. Everyday savings & community investment. The work showed that when Walmart delivers value for customers, it delivers value for the world around them too. Turning scale into a force for good.
Here’s a closer look at our identity work. Logos, brand systems, and visual expression for health and wellness clients.
Hanger
When Hanger, a prosthetics company, acquired eight companies and brought them together under one name, they needed a new identity to match. We designed the brand for their unified company. The symbol represents wholeness—physical, spiritual, and mental—and the hope that comes with it.
Outcomes MTM
Branding and identity design for OutcomesMTM, a healthcare company focused on face-to-face Personal Pharmacist interactions. The O frames the pharmacist and human relationship at the center, emphasizing what sets OutcomesMTM apart: real people guiding patients through complex medication therapy.
